Wheelhouse of Fair Oaks is an ideal community for millennials in Fairfax, VA looking for an affordable, yet stylish, apartment.
The homes welcome four-legged friends and boast designer touches like wide-plank flooring and quartz countertops. The community includes a gym, outdoor BBQ, dog-wash, and resort-style pool. Overall, Wheelhouse’s stellar attention-to-detail makes the community feel like a home, not just a rental.
Wheelhouse received Judge’s Choice in the 2016 PACE Awards in the $1501 to $1700 range.
They dropped their prices in 2017 to start in the $1,300 range.
Fill apartment vacancies within a competitive market (66 colleges within 50 miles, the closest being George Mason University)
- Google AdWords
- Search Engine Optimization (SEO)
- Facebook paid advertising
We started working with Wheelhouse April 2016.
Increase in Relevant Traffic
When comparing May 2016 – February 2017 to the previous period, we see a decrease in users and sessions, but a significant increase in relevant traffic proven by:
- Small increases in pageviews, nearly 8%
- Significant increases in pages per session (32%), session duration (nearly 35%) and page bounce (34%)
Increase in Conversions
Intellitonic inherited an existing AdWords campaign from a previous digital marketing company. Because there were few strengths (low CTR and low keyword score, just to name a few), we decided to use what good data it provided to create an entirely new campaign.
We typically aim for 1-3% CTR for AdWords, depending on the market – and this can often take some time to build momentum and edit keywords and ads, accordingly. By January 2017, we surpassed our internal goal to more than a 4% CTR – a great number in a competitive market.
Old Campaign: Aug 2014 – May 2016 v. Intellitonic Campaign May 2016 – Feb 2017
Would you like more relevant traffic to your website? Contact us now and we can formulate a digital marketing plan based on your goals and budget!