In the realm of Search Engine Marketing, a rather lopsided battle has been raging for years: Google Ads (formerly Google Adwords) vs. Microsoft Advertising (formerly
How to keep Google AdWords (aka Google Ads) from Bidding on Competitors’ Brand Names There is a lot of talk about whether to bid on
You may remember Quora: a quiet, nerdy forum where people could pick one anothers’ brains about everything from the best programming language to use for
Pay-per-click (PPC) advertising refers to ad campaigns that companies run on websites and social media platforms besides their own. Search engine marketing (SEM), a type
While automated sms continues to be one of the most effective inbound marketing strategies, a text messaging service for business continues to be a specialized
