Better everyday products in front of better eyes

good natured sought to expand brand awareness to relevant buyers in Canada and the US

INDUSTRY

Food

GOALS

Increase brand awareness, Increase sales, Increase site traffic

SERVICE

Online Audit, SEO, Search Engine Ads, Content Creation, Social Media Ads

Their goals

The client joined us with two target geos and three websites: one for Canadian customers, one for U.S. customers and a separate site for investor relations. Our goal was to attract self-serve customers, draw investors and generate quality sales leads in an emerging market.

Our results

Total Keywords
450
%
increase in 18 months in the US market

Not only did we increase their users with our multi-pronged approach, but we increased revenue and keyword rankings, while maintaining strong pages/sessions, session duration, and bounce rate.

How we did it

Supported by SEO implemented in alignment with best practices, we created specific cross-platform campaigns on paid search and paid search to surface innovative products in a competitive marketplace. Facilitated a successful site transition to Shopify Plus, consolidate and improve the user experience.

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