Here at Intellitonic, we specialize in digital marketing for small and medium-sized businesses and nonprofits. Due to marketing’s heightened importance in our increasingly digital world, we created this guide to outline the basics of digital marketing. Small businesses and [...]
About Anna DiehlAnna became an intern with Intellitonic as an undergraduate at Western Washington University. With a major in Literature and minor in Writing Studies, Anna’s interest in pursuing a technical writing career inspired the blog posts that would eventually become Intellitonic’s eBook, “Digital Marketing Fundamentals”. When appropriate, Anna enjoys peppering her writing with references to literature and her other nerdy interests: outdoor recreation, the weird parts of roadside America and the Internet, and original photography thereof.
An active presence on social media sites can vitally aid a business’ SEO by providing new sources of engaged web traffic as well as strengthen relationship with their audiences via direct communication. Most social networking sites have built-in analytics [...]
Companies of all kinds use blogs to engage users, gain site traffic, and establish their reputation. Each new blog post is a new page where users can land and learn something new. Blogs are also a great way to [...]
Link building broadly refers to the improvement of search ranking by encouraging links to your content from other reputable sources. In our post on the Best Beginners’ Guides to SEO Basics, many of the guides described it as one of [...]
As vital tools for anyone beginning SEO, beginners’ guides to SEO tend to have reached a consensus about what constitutes SEO basics. The guides cover best practices for keyword research, link building, content, and code, which their host blogs [...]
Pay-per-click (PPC) advertising refers to ad campaigns that companies run on websites and social media platforms besides their own. Search engine marketing (SEM), a type of PPC, refers to paid ads that appear among organic results in search engines. [...]