SEO: Search Engine Optimization

We speak search engine. Speaking to people is different than speaking to a search engine. Unlike people, search engines just want cold hard facts and detailed data. Through search engine optimization (SEO) we bridge the gap between people and technology.

Hi H1 logo for Intellitonic SEO
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Getting seen by the Googles

Put simply, the goal of SEO is to generate more website visitors that translate into more customer awareness, sales, or other transactions. But what does it mean to optimize your site for search engines? For starters, the typical searcher isn’t going to scroll through more than the first few pages of search results; in other words, the higher the rank of your site, the more likely you are to get web traffic. It’s our goal to get your site to appear on the first page.

To do this, you must use a combination of strategies and techniques that communicate clearly to search engines that your website is properly laid out and has information relevant to what the searcher is requesting. Among other things, this means creating content that has the keywords people are searching for, proper coding that gets search engines attention, and backlinking from other sites. 

Local SEO

Local SEO is a technique for standing out in the local market. It’s a great for brick and mortar businesses and services that function at a local level. The point? To show your products and services the exact moment people are looking for them.

A local SEO strategy relies on: 

Consistent NAP: Accurate listings bring cross-platform visibility

Reviews: Customers trust companies with a large number of positive reviews

Citations:  Participation in directories brings customers to your door

Keywords: Your local community has unique trends in search text

YouTube SEO

YouTube and other video content is invisible to search engine crawlers. By adding relevant metadata, such as titles, tags, and descriptions, it makes video content visible to search engines and therefore, easier for potential viewers to find, too.

When your video is easier to find, your number of views, duration of views, video engagement, and video likes increase. In other words, you increase the performance of your YouTube videos. As an added bonus, videos that perform well can improve website search ranking and domain authority, resulting in additional traffic.

However, to be most effective, metadata should be
informed by thorough research and evaluated
through reporting and analytics.


Video and YouTube SEO optimizations include a baseline report, metadata implementation or revision, and a final report for comparison.

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Increasing Video / YouTube SEO performance relies on:

Research: Keywords and their rankings, domains and backlinks, organizations, and market trends

Analytics: User demographics, baseline video performance over time, changes in rank, position, and domain authority

Metadata: Implementation of research to improve video performance via video titles, tags, and descriptions

Networking: Establish potential partners and partner channels, sites, and blogs, and increase backlinks

Amazon SEO

More than half of online shopping sessions start on Amazon. A robust and reliable Amazon presence attracts more customers who produce more positive reviews, and the cycle continues.

Sales on Amazon convert from:

Product names: Title text driven by keyword research ranks your products above your competition

Reviews: Driving customers to leave reviews improves company trust and visibility

Descriptions: Thorough, informative text guides customers to your product

Listings: Accurate product matching brings in more satisfied customers


Contact us and we’ll get back to you faster than you can say “In-tell-i-ton-ic.” Well, maybe not that fast, but pretty fast.

“I'm really happy with the SEO breakdown and comprehensive review of my website by Intellitonic. I've seen real growth in my image search exposure - which is essential for me as a photographer.”
Andy Shepard, Photographer
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of online adventures begin with
a search engine