Pay per click (PPC) marketing is when a business or organization creates text or visual ads to display on platforms and websites other than their own. The ads help drive traffic to the advertiser’s website and best of all, the advertisers are only charged when someone clicks on their ad.
Search engine marketing (SEM) is a type of PPC marketing. When you enter a query into a search engine and see ads appear alongside organic results, that’s SEM.
How to Create a Successful PPC Campaign
PPC and SEM is our jam – we can: