Pay Per Click (PPC) & Search Engine Marketing (SEM)
Pay per click (PPC) marketing is when a business or organization creates text or visual ads to display on platforms and websites other than their own. The ads help drive traffic to the advertiser’s website and best of all, the advertisers are only charged when someone clicks on their ad.
Search engine marketing (SEM) is a type of PPC marketing. When you enter a query into a search engine and see ads appear alongside organic results, that’s SEM.
How to Create a Successful PPC Campaign
PPC and SEM is our jam – we can:
- Set up your account: We organize your account for optimal performance so your keywords speak to the right people and your ads portray the more relevant and effective content
- Audit an existing account(s) to see where you might need help: Analysis of your keywords, bids, landing pages, and ad copy will keep your campaigns running efficiently
- Work with you or for you to optimize your account: Utilizing strong data and a list of tools, we can help you continuously optimize your campaign to capture and grow quality web traffic
- And maintain your account overtime: No time to dig into an account long-term? No problem – we’ll take it from here