Did you know that 74% of consumers rely on social media to make their buying decisions? If you haven’t already, you better jump on the bandwagon.
Social media is all about engagement. It should be an on-going, two-way conversation that attracts your audience and keeps them engaged.
More importantly, social needs to be done well. With so much information and so many businesses competing for consumer attention, curating a simple yet effective voice is crucial. And if you don’t have the time or resources to maintain that voice, then kill it and come back to it later when you do. Nothing is worse than an abandoned social media outlet.
How to Improve Your Social Media
So let’s improve your social media tactics by:
- Defining your goals
- Reviewing what you’re already doing – what’s working and what’s missing
- Determining the best types of media for your audience
- Developing a strong brand persona or personality
- Targeting profile creation
- Determining whether or not paid advertisements are right for you
Then, we will create and implement a social media engagement strategy that speaks to your goals and relies on quality messages, rather than quantity. We will also create a proposed calendar to deliver messages at the optimum times.
Oh! And we will gladly provide you with monthly reporting to determine your progress towards your goals, identify who is talking about your brand, and include a list of other individuals or groups you should further engage with.