A Method to the Radness
We’ve been honing our technique for years, and although every client is unique, we have a proven process for killer results
First, we do a deep dive into your online presence. Your website and social media go under the microscope, we see what your competition is up to, bone up on keywords, and set your goals.
We create a detailed road map to get your business back in the online game.
We use our SEO expertise and tricks of the trade to optimize your site. We focus on keywords, backlinking, page content, and proper coding so search engines see your site, love it, and list it.
With your site all set, we take the wheel and start directing traffic toward it using paid advertising and killer content. That means a combo of targeted, Pay-Per-Click ads and keyword-conscious posts.
Increased site traffic, leading to increased conversion rates and sales.
Rinse & Repeat
We could give a complex answer to this simple question, but we will offer this analogy instead: Would you prefer to purchase a how-to manual and tools to try and plumb a toilet yourself, or would you rather hire an expert plumber to get the job done right?
Our team has proven expertise in a wide variety of industries, thousands of hours of training and education and years of troubleshooting experience. Our clients run the gamut when it comes to industries, from mission-based nonprofits to internationally renowned ad agencies. We have relevant benchmarks, have tried it all and know what works (and what doesn’t). We believe, as with plumbing, that our expertise will save you money in the long run. Let us be your experts in the field.
The work we do is not mysterious, but it can be time-consuming and require a specialized set of tools and expertise. We have spent countless hours, days, years learning the ins and outs of our craft so that we can call ourselves experts. We work with many other companies like yours, so we have formulated benchmarks, have tried other things before, and know what works (and what doesn’t). We believe, as with plumbing, our expertise will save you money in the long run. Let us be your experts in the field.
Digital marketing is a series of tools and strategies that, when combined, amplify your digital presence. When paired with an overarching marketing strategy, digital marketing can ensure that your audience sees and hears a consistent message across all platforms—whether you’re advertising on the side of a bus or on LinkedIn.
Search engine optimization (SEO), search engine ads and social media ads are three strategies that we weave together to guarantee your content will appear in front of the right people. SEO makes sure your website and content strategy are aligned, making it easy for the right customers to find you online. Search engine advertising is the process of creating and maintaining paid ad campaigns, also known as Search Engine Marketing (SEM) and pay per click (PPC) ads, in Google AdWords, Google Shopping, Bing Ads, and Amazon. Social media advertising is the process of creating and maintaining paid ad campaigns to help you reach new customers on social media platforms like Facebook, Instagram, LinkedIn, Pinterest and Twitter.
Did you know that Google generated $32 billion in ad sales in 2018? You may not click them, but many people do! Google Ads also result in free impressions and good branding. We constantly test ad language to formulate the copy that resonates the best with your audience. (Copy that you can then utilized throughout your marketing materials.) Remember the age-old saying: A prospective client needs to see or hear your marketing message at least seven times before they take action, buy, or convert.
Digital marketing is an ongoing process that needs to be tailored to your content and desired audience. We work closely with you to get to know your services, your goals and your audience. From there we develop a tailored strategy that will help you maximize your budget to best accomplish your goals. Timelines vary across industries, but we generally say you should see results in a few months. Be wary of digital marketing companies that promise immediate results—in our experience that means time and money is being used to reach people, but not the right people for you and your business.
We are always transparent about the work we do. Digital marketing shouldn’t be confusing—and monthly reports are how we demonstrate just what you’re paying us for. Our monthly report showcases everything we worked on that month and what we plan to work on the following month (with your input, of course). The report is also a clear way to pull all of our digital marketing efforts into one place rather than having to view disparate platforms. Depending on the services you’ve paid for, our reporting dives into the nitty gritty of what’s working and what’s not in your current digital marketing strategy. Expect updates on conversions, impressions, user engagement, site traffic, site speed, ads, keyword ranking, backlink data, and more. And our monthly reporting meetings are not just a one-way flow of information. They also serve as a check-in and a means by which you can update us on what’s going on with your business, including areas of focus, promotions, products, awards and accolades—anything that can help us more precisely target potential customers and get your message out effectively.
Every client has an Account Manager who will be your point of contact. This person collaborates with every professional at our agency who touches your work to make sure things are done on time and as requested. If you have specific questions or need more information, we occasionally have our SEO experts, PPC experts or Developers join calls and meetings. We pride ourselves on being available, accessible and always ready to help our clients achieve their digital marketing goals.