A Complete Renovation
A large franchise owner needed to target local audiences and increase relevant traffic without straying away from corporate branding.
Thrive is a national apartment management brand with 60-plus locations, primarily located in Washington state. The company purchases struggling apartment buildings and gives them a complete renovation: new kitchens, new floors and new community amenities to make each location welcoming and unique.
Each time Thrive relaunched an apartment building, they had to start from square one. Not only would the new brand have zero web presence, but they also had invested in pricey renovations and needed to turn a profit ASAP.
Whether we’d worked on a property for six months or three years, the keyword density continued to grow at a rate of 18-37 new and relevant keywords per month, with a mean of 25 new keywords per month. Our longest-standing Thrive SEO location, Sawyer Flats, has grown in keyword density from 127 to 1,115 key phrases in three years, and the number of keywords continues to rise.
Using our continuous A/B testing method, we continually raise the value of each Google Ads campaign over time.
How we did it
Our answer was twofold: Pay-Per-Click ads to fill the empty apartments right away, and Search Engine Optimization to help each website stand on its own two cybernetic feet.
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