A successful chiropractor had seven locations marketed across one website. They wanted to optimize their online presence and increase office visits in a competitive market.
A full service chiropractic care clinic in Arizona offers a holistic approach, from sports medicine and chiropractic care, to allergy testing and nutrition.
They wanted to attract new clients in a saturated, competitive market. The clinic had one website attracting seven different nearby locations. We needed to optimize the site to appear for highly competitive search phrases, and run ads that prevented overlap between the different clinics. On top of that, we needed to determine different Google Ads spend levels for each location as competition and interest are varied.
Optimize their current site, increase local SEO, and run a new Google Ads campaign.
Follow the data: We started targeting all of their service offerings in Google Ads, but found that ‘General Chiropractic Care’ resulted in the most conversions for them. We also connected their account with with Google My Business so we could see actions made in Google Maps e.g. directions, clicks to call, and website visits.
In one year, Intellitonic boosted the website’s monthly traffic sessions by 94%, and time spent on the website per session by 16%. Overall, our efforts have attracted new clients thanks to relevant bidding and enticing ad copy.
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Diversified website traffic channels to include paid and more direct
According to Wordstream, average industry benchmarks for health & medical (in Google Ads) on the search network include: