The Right Adjustments
A successful chiropractor had seven locations marketed across one website. They wanted to optimize their online presence and increase office visits in a competitive market.
A full-service chiropractic care clinic in Arizona offers a holistic approach, from sports medicine and chiropractic care, to allergy testing and nutrition.
They wanted to attract new clients in a saturated, competitive market. The clinic had one website attracting seven different nearby locations. We needed to optimize the site to appear for highly competitive search phrases and run ads that prevented overlap between the different clinics. On top of that, we needed to determine different Google Ads spend levels for each location as competition and interest are varied.
Diversified website traffic channels to include paid and more direct.
According to Wordstream, average industry benchmarks for health and medical (in Google Ads) on the search network include:
- Average cost per click on the search network: $2.62 (for the last 3 months, ours has been $1.39 passing on the savings to the client and allowing them to get more for their budget)
- Average conversion rate: 3.36% (we’re at 3.91%)
- Average cost per action: $78.09 (for the past 5 months, we’ve hit about $40 per conversion!)
In one year, Intellitonic boosted the website’s monthly traffic sessions by 94% and time spent on the website per session by 16%. Overall, our efforts have attracted new clients thanks to relevant bidding and enticing ad copy.
How we did it
Optimize their current site, increase local SEO and run a new Google Ads campaign.
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