Highline Construction is a team of custom builders and interior designers in Bellingham, Washington. Their gorgeous custom houses can be seen all over town, and they even have a dedicated interior design showroom to help customers plan their remodels.
Marketing Strategy: We scoured their website for opportunities, explored local competition, and created a SEO, SEM, and Paid Social plan to grow their brand awareness and increase project opportunities.
SEO: SEO tactics worked on and off the site: enriching everything from the page text to the metadata to the URLs with construction keywords, and pointing construction-specific backlinks to URLs across their domain.
Google Ads: We built unique ads for each service offering, running consistent A/B tests to find the strongest wording and continually improve the results.
Social Media Ads: We created campaigns based on select services as well as overall branding awareness. We hit target geos, age ranges, income qualifiers, and interests as well as remarketed towards those who took certain actions. Our ad philosophy was agile: we helped fill last minute projects and quickly changed our trajectory and messaging due to COVID-19.
Google Ads and Paid Facebook both consistently brought in new leads. Our SEO efforts landed top positions for key phrases related to home builders, custom homes, and construction locally, as well as increased overall keywords by 158%.