Transfer SEO Equity During Mergers & Aquisitions
Applied Search Engine Optimization Strategy
WHITE-LABEL CLIENT
Regional Credit Union
INDUSTRY
Financial
GOALS
Increase brand awareness, Increase site traffic, Increase clientele
SERVICE
SEO, Strategic SEO Site Launch Oversight
Their goals
This credit union has been growing thanks to mergers and acquisitions. When new digital (and physical) properties are incorporated into the credit union, they want to retain as much organic traffic as possible.
Our results
Total volume of keyword rankings have increased by 114% since January 2021. Additionally, we are seeing marked improvements in ranking relevance for services by location. In the last 12 months have started to rank (and improve in position) for some of the most non-branded competitive niche-relevant keywords for their vertical like ‘debt consolidation’, ‘home loan(s)’, and ‘car loan(s)’.
How we did it
Our SEO and dev team worked closely with the client’s in-house marketing team and an overseas design and development team. Thought our discovery and strategic oversight, we enabled the acquired brand’s organic search equity to be migrated over to the new parent company, bolstering their ranking volume and relevance.
Site Merger Strategy • We ran our site valuation playbook to map a thoughtful redirect strategy. Post launch, we ran our checklist to ensure proper technical SEO and redirection of high-value URLs.
Ongoing SEO • Ongoing SEO included deep-dive keyword research for all 30+ location pages and product pages, metadata optimization, on-page optimizations, Google Business Profile optimizations, heat mapping studies, and more.
Web Accessibility Audits • Knowing that the organic search algorithm loves sites with impeccable user interfaces, we engaged on a series of web accessibility audits and remediation efforts.
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