Attracting dental patients for new and existing practices takes some finesse. We helped five clinics increase web traffic and target local prospectives in their respective locations.
5 Private Dental Clinics
These dental clinics range in services (general exams, restorative care, cosmetic dentistry, sleep apnea, implants) but all share one common goal: increasing clientele.
One of the major pitfalls of working with a marketing agency specializing in a specific industry (say, dentists), is the great potential for competition. That’s why specialization is important. Although the five clients were in the same large city, they occupied different neighborhoods and suburbs. Two of the practices were new so we had to help them break into the market. The other three were existing practices. All five were struggling to attract new clients that would turn into long-term patients. That’s where Google Ads came in.
Based on market research, we found that people rely on Google for new dentists near them, whether they’re looking for a general exam and cleaning, or something more specific like veneers or invisalign. We worked with each of the clients to leverage their locations, specialties, services, and overall competitive advantage to not only help match them to the best clients, but keep their Google Ads costs down.
Google Ads: Paid ads showed promise for those with local search intent e.g. “find dentist near me”. We created new campaigns for each client with this in mind.
Don’t reinvent the wheel: Successes with one dental office helped us roll out the same successes to other offices, while still focusing on their respective competitive advantages
By following our internal best practices, and utilizing expert conversion tracking we garnered a nice industry average conversion rate and cost per action.
Diversified website traffic channels to include paid and more direct sessions
According to Wordstream, average industry benchmarks for health & medical on the search network include: