Organic results.
The Community Food Co-op of Bellingham wanted more feet through the door, so we expanded their reach and put them on the path to a more shoppers and sales.
The Client
Community Food Co-op
Location
Bellingham, WA
A little background...
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The Problem
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Curabitur blandit tempus porttitor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Sed posuere consectetur est at lobortis. Donec id elit non mi porta gravida at eget metus. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Nulla vitae elit libero, a pharetra augue.
The Solution
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Analyze
Online Presence Audit: As is often the case, we started with a comprehensive audit of Nash’s online presence, with a keen eye toward paid advertising.
Optimize
Search Engine Optimization (SEO): We implemented targeted, local SEO tactics and optimized website copy.
Drivitize
Google AdWords: We reviewed existing campaign data, created a new, more organized and optimized campaign, and established a solid maintenance schedule.
LinkedIn Paid Advertising: LinkedIn is a great place to target management and executive types. Together, we created an audience base of people with job titles and age ranges likely able to secure workplace consultants and refreshing content to speak to them while maintaining brand consistency.
A little extra somethin' somethin'...
User Experience Design: To be honest, we weren’t getting the results we were looking for with our aforementioned efforts. But after digging into Google Analytics and reviewing recordings from heat mapping software, we realized that users likely weren’t converting because there were too many calls-to-action (CTA). As a result, we reduced the number of CTAs and added contact forms to each service page for clarity.
The Results
Overall, we brought in more new users who viewed more pages for a longer amount of time. In other words, we brought in more relevant traffic.
Sessions
Increased
607%
New Users
Increased
411%
Pages per session
Increased
from 1.12 to 2.54
Average session duration
Increased
from :05 to 2:10
traffic channels
Diversified website traffic channels to include paid and direct
adwords traffic
Proven relevant AdWords traffic via search terms like “management training”, “seattle leadership consultant”, “corporate team building companies washington state”, and more
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We’re happily
Bellingham-based
but we work with
clients all over the US.