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Organic results.

The Community Food Co-op of Bellingham wanted more feet through the door, so we expanded their reach and put them on the path to a more shoppers and sales. 

The Client

Community Food Co-op

Location

Bellingham, WA

A little background...

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The Problem

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The Solution
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Analyze

Online Presence Audit: As is often the case, we started with a comprehensive audit of Nash’s online presence, with a keen eye toward paid advertising.

Optimize

Search Engine Optimization (SEO): We implemented targeted, local SEO tactics and optimized website copy.

Drivitize

Google AdWords: We reviewed existing campaign data, created a new, more organized and optimized campaign, and established a solid maintenance schedule.

LinkedIn Paid Advertising: LinkedIn is a great place to target management and executive types. Together, we created an audience base of people with job titles and age ranges likely able to secure workplace consultants and refreshing content to speak to them while maintaining brand consistency.

A little extra somethin' somethin'...

User Experience Design: To be honest, we weren’t getting the results we were looking for with our aforementioned efforts. But after digging into Google Analytics and reviewing recordings from heat mapping software, we realized that users likely weren’t converting because there were too many calls-to-action (CTA). As a result, we reduced the number of CTAs and added contact forms to each service page for clarity.

The Results

Overall, we brought in more new users who viewed more pages for a longer amount of time. In other words, we brought in more relevant traffic.

Sessions

Increased

607%

New Users

Increased

411%

Pages per session

Increased

from 1.12 to 2.54

Average session duration

Increased

from :05 to 2:10

traffic channels

Diversified website traffic channels to include paid and direct

adwords traffic

Proven relevant AdWords traffic via search terms like “management training”, “seattle leadership consultant”, “corporate team building companies washington state”, and more