Waking up to a new start.

They had a gorgeous, newly remodeled hotel and wanted to attract a large audience.

The Client

The Heliotrope Hotel


Bellingham, WA

heliotrope hotel buildings and lawn
A little background...

The Heliotrope Hotel is a Boutique Hotel situated in a thriving and centrally located neighborhood. The owners took a classic 70’s Motel and created a modern experience combined with timeless simplicity.

The Problem

Thinking ahead, the Heliotrope wanted to make sure they cemented their online presence early. They had already created a beautiful website, but wanted to make sure the right people were finding them. This required a solution that brought in not only weekend travelers but week-long vacationers as well.

The Solution

After several meetings to fully understand their vision and intent, we began work with The Heliotrope Hotel in January of 2018.


Search Engine Optimization (SEO)We implemented targeted, local SEO tactics and optimized the website content. Through several creative sessions, we also fleshed out a list of backlinks to acquire as well as an ongoing strategy to request more.


Google AdWords: After reviewing the data from the Heliotrope’s existing campaign, we created a new, more organized and optimized campaign, and established a solid maintenance schedule.

Facebook Paid Advertising: Facebook is a great way to reach business travelers and vacationers, so we started posting through the platform. We also used remarketing to serve ads to people who visited the Heliotrope before.

The Results

We made good on our promise and brought in a new audience of travelers and vacationers. The website traffic grew, as did the amount of time users spent on the website.

semrush example heliotrope hotel traffic over time
Website Traffic Over Time
heliotrope hotel sign with dog
© Heliotrope Hotel
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