Carpet Cleaner Franchise
The company was limited to working within franchise branding guidelines. However, they needed to stand out amongst do-it-yourself options and bigger name brands, like Stanley Steemer.
Google Ads: We built a new campaign that leveraged the current brand name strength, and the names of top competitors.
The right bid: We maximized bids on carpet cleaning specialties, while also bidding on other ancillary cleaning services.
Keep testing and keep it fresh: By bidding on nearly 10,000 keywords with various synonyms, plurals, and match types, organized across 150 ad groups, we could be VERY specific with ad targeting. We also always had multiple ad variations going for copy testing.
User Experience Design: We utilized call tracking to be able to listen to phone calls directly made from Google Ads (and other marketing tactics). It quickly became apparent current promotions were not clear, and needed to be explained more concisely to reduce confusion and sales person time.
Increased organic traffic, and diversified website traffic channels to include more paid and direct.
We developed the online presence of this Las Vegas carpet cleaner for 12 months. In that time, we divided our efforts between on-site keyword targeting and off-site backlink and citation building, causing organic traffic to increase by nearly 90% in one year. In addition, average session duration increased from 90 seconds to nearly 5 minutes. Our combined SEO efforts built a long-lasting network of customer traffic that continues bringing the company business to this day.
from 1.64 to 2.11
from 1:33 to 4:46
Our average conversion rate was drastically higher, and our average cost per action (aka conversion) was drastically lower. Overall, we increased their sales and number of clients all within budget.
According to Wordstream, average industry benchmarks for home goods & industrial services on the search network include: