Here For The Right Riesling
A traditional Seattle marketing company was looking for digital support for their local winery client, Ste. Michelle Wine Estates.
INDUSTRY
Food, Wine
GOALS
Increase brand awareness
SERVICE
Search Engine Ads
Their goals
Copacino+Fujikado is an advertising, marketing, and branding agency in Seattle that has been going strong since the mid-1970s. While working on mass-marketing campaign strategies for wineries in the Ste. Michelle Wine Estates portfolio, including 14 Hands, Stags’ Leap, Erath, and Chateau Ste. Michelle, Copacino+Fujikado soon realized that Google Ads would be a great platform to round out their marketing efforts.
Each winery had a different obstacle whether it was promoting their tasting rooms locally, introducing new products e.g. “wineskis” to the market, promoting new sales on sites like Drizly, or just general brand recognition. To top it all off, sometimes they needed to target the same locations.
Our results
Continuous campaign reviews meant we could respond quickly and efficiently to data trends, holiday varietals and specials, which resulted in increasing clicks, click-through rates, and conversions.
14 Hands, Stags’ Leap, Erath, and Chateau Ste. Michelle received more website visits and engagement, foot traffic, online orders and overall increased brand awareness.
How we did it
Copacino+Fujikado approached Intellitonic to see if we’d be willing to partner with them on fleshing out a search strategy. They’d capture the campaign goals and client communication, and we’d deliver the goods and reporting metrics.
Send us a message and we’ll get back to you faster than you can say “In-tell-i-ton-ic.” (Well, maybe not that fast, but pretty fast.)
