Copacino+Fujikado is an advertising, marketing and branding agency in Seattle that has been going strong since the mid-70s. While working on mass-marketing campaign strategies for wineries in the Ste. Michelle Wine Estates portfolio, including 14 Hands, Stags’ Leap, Erath, and Chateau Ste. Michelle, they soon realized that Google Ads would be a great platform to round out their efforts.

Each winery had a different obstacle whether it was promoting their tasting rooms locally, introducing new products e.g. “wineskis” to the market, promoting new sales on sites like Drizly, or just general brand recognition. To top it all off, sometimes they needed to target the same locations.