CRO: Turn Clicks Into Customers

You’ve attracted your target audience to your website, but they’re not taking action. Make your website a growth multiplier with conversion rate optimization (CRO), the thoughtful, data-informed practice of increasing the percentage of users who complete a desired action on a website. Whether your goals include filling out a form, downloading an eBook, making a purchase, making a phone call, or more, we’ll help your team identify the gap between expected conversions and actual conversions, with clear recommendations  along the way.

When to Engage CRO Services

• You’ve reviewed your traffic channels and confirm solid traffic is coming to the site, but not converting
• Considering or ready to update your brand story e.g. time of growth, target audience pivot
• Seeing a major gap between your expected conversions and actual conversions
• Wanting to better understand your sales funnel in action
• Test your conversion tracking

Our Process

Over a few weeks, we get to know your brand through various lenses, sharing insights and data at every step.  The CRO report culminates in a final list of prioritized recommendations we then use to divide and conquer amongst our web dev team.

• Brand Strategy Session: Understand your target markets, your expected conversions, your sales process, and your top competitors.
• Secret Shop: Review your website on mobile and desktop as if we’re a potential customer, noting any bottlenecks, inconsistencies, questions, opportunities, and what it looks like to complete your expected conversions. 
• Competitor Review: Complete a mini-secret shop of your top competitors as well as their keyword rankings, noting any items we should be taking into consideration to benchmark.
• Heat Mapping: See  where people are engaging, where they’re getting frustrated by unexpected functionality, and if anything is blocking them from a strong user experience when it comes to completing conversions. 
• GA4: Analyze traffic from various funnels to ensure it aligns with target market, verify conversion tracking setup and if it’s in alignment with expected conversions, identify what pages users are entering and exiting on. 
• Recommendations: Gather recommendations made through the presentations in a prioritized list.

CRO as a Foundation for Digital Marketing

Before you spend dollars and time on inviting people to your website, ensure the site is easy to navigate, has a clear and consistent call-to-action, and that someone on your team is willing and ready to respond when contacted. Once your house is clean, invite people to the party knowing that they will have a good time!

A CRO audit can be a great way to start an ongoing engagement – contact us to learn more!