Working in close collaboration with your team, we can create an engaging newsletter strategy including reviewing your user experience, building your audience, and an ongoing calendar of content. Hint: Pairs well with ongoing content creation

Build your newsletter audience

A strong SEO strategy paired with targeting (via Facebook Ads and/or Google Ads, respectively) attracts the right audience to your website. Additionally, a clean user experience will support a clear call-to-action to sign up for your newsletter.

Together, we’ll review your newsletter signup experience to see how smooth (or difficult!) it is.

Engage your audience

The best e newsletters happen at the right time – that means both day of the week(s) and time(s) of day. Together we’ll experiment with send times and audience splits to nail down the right timing and frequency.

We’ll also test the type and amount of content within your newsletter that may include links to new and or established content, new product or service highlights, and more.

Ongoing strategy

• Email account setup as needed
• E newsletter design (utilizing your brand guidelines)
• Email list management
• Audience and content testing
• Content strategy and optimization
• Ongoing reporting and strategy