Social Media Ads
Social media ads—a type of paid advertising—are text or graphic ads designed to display on social media platforms. Social networks harness user information to deliver your ads to targeted audiences, often with significant conversion rates. Social media ads can help achieve a variety of goals. They can drive traffic to a specific URL, increase followers, precisely target relevant content and more. Advertising charges are incurred when ads are clicked on.
Unique Advantages of Social Media Ads
In today’s day and age, it seems like almost everyone is on social media, using it to connect with friends, stay in touch with the world, and shop for goods and services. In fact, a report by Econsultancy found that in 2021, one in four online purchases have been made via an interaction with a social media platform. Once your target audience finds and interacts with your brand profile, platforms often recommend your page to their peers. Social media ads help you speed this process up, putting your content in front of targeted audiences.
Leveraging Different Platforms
Our team works to identify the social media platforms that will provide the highest return on investment for your brand. We take into account which platforms your target audiences spend the most time on, engage with the most and are best for your budget. We then combine our knowledge of industry trends, historical data and what works (and doesn’t) to develop a strategy to reach your target audience. We have seen our clients succeed on all major platforms, including:
- YouTube
How to Maximize Social Media Ads
Social media ads work well in conjunction with other digital marketing tactics including search engine optimization (SEO) and search engine ads. When your web pages are optimized with title tags, meta descriptions and image alt tags, link shares on social media will look clean and enticing. And when ads shown on social media mirror search engine ads, audiences will recognize your brand and continue to be reminded of your products and services.
