#GivingTuesday 2018 Opportunities

This time of year, people all over are itching for a chance to support a cause they love. Giving Tuesday is a great opportunity for nonprofits to garner additional donations and for businesses to show their humanitarian side. After a long weekend-long shopping spree e.g. Black Friday and Cyber Monday, #GivingTuesday is a chance to […]

The Ins and Outs of Nonprofit Content Marketing

When analyzing your nonprofit marketing campaign, what does your content marketing portray? Does it include your nonprofit’s message? Are corresponding visuals a part of your content? Storytelling is Key for Nonprofit Content Marketing. What story do you want to tell? When you have an engaging story to tell, others will listen. Your story should include […]

2 Big Changes for Ad Grants in 2018

Google offers a $10,000 monthly credit for AdWords known as “Ad Grants”. The program is one of a few they offer via Google for Nonprofits. For the most part, using AdWords with an Ad Grant works exactly the same as a paying for AdWords out of pocket. The two differences are the maximum cost-per-click (max […]

Donation Button in Google Search Knowledge Panel

We’re sad to see it go, but Google has put a hold on the Donation Button feature. They had this to say about it: For old time’s sake, (and just in case the donate button comes back again, we’ve opted to hold onto our old how-to article. How to Install the Google Donate Now Button […]

Amazon Smile Prime Day & Your Nonprofit Marketing Plan

Amazon Smile is a great program for any non profit marketing plan. Smile allows nonprofits to obtain funding from purchases their supporters make on Amazon. The AmazonSmile donation percent is small, roughly 0.5% of a purchaser’s cart, but it’s essentially free funding with minimal effort to set up. As today is Amazon PRIME day, there will be […]