Website Migration: How we Migrate Websites while Maintaining and Strengthening SEO

A website migration is an excellent opportunity to perfect your SEO strategy and set the grounds for even stronger keyword rankings than before. The key elements of success are to ensure nothing is lost in the migration process, and any structural changes are done before the new website is launched. Browse our website migration checklist […]

Homepage Meta Title SEO: The Basics

Whether you’re starting your own website, or just the one responsible for making sure the company has the best visibility online, you’ll want to examine the opportunities you have to improve your website’s standings in the race for top placements on the search engine results page, or as we say at Intellitonic, first page or […]

Alt Text SEO Dos and Don’ts

The basic advice you’ll receive on writing alt text is to use natural language, and to describe what’s in the picture. Operating on this information alone, people new to SEO often fall into the same pitfalls, writing image descriptions that fail to target or engage the target audience. Here’s all you need to know to […]

How To Create A Basic Facebook Ad Campaign

Testing Campaigns vs. Ad Sets vs. Ads If you are new to creating ads in Facebook Business Manager, the process and interface can be daunting. There are campaigns, ad sets, and ads to decipher, conversions and events to set up, and the Facebook pixel to install. Even still, Facebook Ads can be a great way […]

Google Trends Research Shows Charitable Intent on the Rise during Covid-19

Despite the dissent on the news, Google Trends data suggests that by and large users nationwide are seeking out ways to support their communities, how to assist health care workers, and how to donate to organizations in need. For those who might not be familiar with Google Trends, it provides insights into what users are […]