In the realm of Search Engine Marketing, a rather lopsided battle has been raging for years: Google Ads (formerly Google Adwords) vs. Microsoft Advertising (formerly Bing Ads). For the uninitiated, Google Ads is a pay-per-click advertising platform powered by—you guessed it—Google. Microsoft Advertising, on the other hand, is a competing platform powered by a trio […]Social Media Planning Tools: Do They Reduce Your Reach?
Business owners nowadays have a seemingly endless list of things to track to keep their businesses running smoothly, therefore automating certain tasks is a no-brainer to increase efficiency. A task that is frequently automated is social media posting. There are several highly regarded scheduling tools to accomplish this, including Sprout Social, Later, PlanOly, Hootsuite, Buffer, […]SEO How-To Hub
SEO can sometimes seem mysterious and somewhat daunting, but at its core, it’s the use of tools, strategies and best practices to maximize the performance of your website so the work you’ve put into building your business and brand is seen by the people who want and need to see it. SEO Essentials Boost Your […]Where and How to Learn the SEO Basics
Digital Marketing, specifically SEO can be a difficult field to break into if you don’t have a website of your own to build and experiment with. To that end, I suggest any folks looking to get into digital marketing to build a website and practice on it as a live test of their skills. You […]Google AdWords is Bidding on my Competitor’s Name (and I don’t want them to)
How to keep Google AdWords (aka Google Ads) from Bidding on Competitors’ Brand Names There is a lot of talk about whether to bid on competitor names in Google AdWords, but what if ads are appearing when you don’t want them to? The top reason to avoid targeting competitor names is your relationship with the […]