What Majestic Can Tell You About Your Website’s Backlinks

Backlinks with Majestic

Majestic is a powerful tool to improve your SEO.  With their data on backlinks, trust flow, and referring domains you can plan your strategy and better understand your competitive sphere. For the uninitiated, backlinks are simply the links to your site that exist on other sites. These links are important to your overall SEO presence because they provide users with direct access to your website while providing Google with a reference that shows your validity. Majestic will help you and your team understand how Google and other search engines perceive your site from the perspective of backlink strength.  We will be using TAG NW as our example to analyze the data Majestic provides.

Referring Domains

Here, you can see sites that link users to TAG NW. The list is sorted by the number of backlinks.

backlinks in Majestic with default sorting

Majestic also provides a topic categorization for the referring domain under “Primary Topical Trust Flow”. This allows you and other users to see what topic the links come from and what traffic it provides. Reviewing your backlinks individually gives you a chance to see specifically what content is linking to yours. This is useful for determining what content users have found valuable, and what they say about it. In more advanced instances you can also use this to determine if there are any spammy links that need to be reported to Google coming to your site.

backlink referring domains in Majestic sorted by Alexa rank

Above, you can see a different set of referring domains. These sites are sorted by their “Alexa Rank” which ranks all websites based on a popularity metric. Generally, the sheer volume of referring domains that point to yours shows your sites strength vs the competition. Reviewing the referring domains will provide you with a good idea of who among your business allies have benefited you digitally.

Backlink Trust Flow

Citation Flow and Trust Flow metrics are another data set provided by Majestic.  The software provides a brief overview of their calculation modes, but because the metric is proprietary, the specific details of their algorithm are unavailable. This makes it difficult for any novice digital marketer to understand the metrics simply by looking at them. Additional understanding of how these metrics can be applied would benefit any SEO looking to harness the tool.

How to Benefit From Backlink, Domain, and Trust Flow Data

For TAG NW the tool reveals a few key suggestions to improve the company’s marketing. The majority of TAG’s backlinks come from a single domain, Bellingham Politics and Economics. This appears to simply be a blog site but links to TAG an incredible 761 times. The important aspect of this observation is the worth of each backlink. Simply having 761 backlinks is not as important as being linked by a site with many backlinks to it. More referring domains the better. By using Majestic’s New tool, we can see a spike in early October. Further analysis shows that Bellingham Politics and Economics linked to TAG 105 times.

backlink flow in Majestic

TAG is also linked by Agile Ticketing. This domain is ranked very highly with the Alexa ranking. This makes any backlinks from the domain extremely valuable and securing any more backlinks could provide tremendous benefit for SEO.

How to Use Majestic to your Advantage

The best course for TAG NW to take based on this data would be to encourage partners to link back to them. TAG has a vast network in the Pacific Northwest and ensuring all their partners refer back to them will always provide a great boost. Additionally, TAG may be able to use this tool to analyze their partners backlinks and maximize their network by being referred by site with many referring domains themselves. Finally, TAG can use the topic flow tool on the site to diversify their backlinks. By gathering an understand of what topics link to their sight, they can focus on gathering links from other topics to broaden their audience. They can also use this to focus their backlinks on a certain topic.

Next Steps

Once you’ve applied the power of Majestic to your backlink analytics, you can expand upon your backlinking prowess by following the below links, and gain additional clout with the search engines.

Technology Alliance

This is a great website for TAG NW to link with. They are driven by very similar search terms. A great way to gain a backlink from them would be to offer one in return. This way both companies gain a new unique backlink. The website has reports about the technology climate in Washington and to be feature on this would be incredibly useful.

CTA Group

Is another site with very similar search terms. This site has a blog page, offering a blog post to be cross posted to their website could provide them with unique content and provide TAG with a backlink.

IT Alliance

A third company in direct search competition with TAG. TAG could seek to become a part of The Information Technology Alliance network to provide them with traffic, and gain some of their own.

See how to improve your backlinks and what makes it important to SEO and website traffic.