How to Set up Google Ads Conversion Tracking in Shopify

Setting up simple conversion tracking for Google Ads in Shopify only takes a few minutes to set up. Here’s a quick summary of the steps: Install Google Analytics Shopify Enable “Enhanced Ecommerce” in Shopify Enable “Enhanced Ecommerce” in Google Analytics Link the Google Ads and Google Analytics accounts Import Google Analytics transactions in Google Ads […]

Automated Email Welcome Series Best Practices + Tips For Building Your Own

You’re gaining email subscribers via a signup form on your website – now what? Businesses send email campaigns monthly, weekly, even daily (!) to subscribers. The purpose of these campaigns can vary from educational (think New York Times “The Daily”), to informative regarding new product offerings (think Apple) or ongoing promotions and sales. A business […]

Why Sweepstakes are a Lead-Generating Secret Weapon

Plus, why we love Rafflecopter, Woobox, Shortstack, and Dojomojo for running Sweepstakes We think most people can agree, at one time or another, you’ve entered a sweepstakes. Perhaps you filled out a company survey trying to win a $100 Amazon gift card, or tagged three friends in a social post hoping for a free pair […]

What is a Social Influencer? How to Leverage Influencer Marketing

Social influencer companies, micro influencers, and everything in between Social influencer marketing can be an inexpensive way to increase brand awareness, social media interaction and website exposure in a short period of time. In this article, we’ll dive into the nitty gritty of influencer marketing and cover the following topics:   What types of businesses […]

How to Screenshot on Mac and Windows

The next time you file a report or give a presentation at work, grab this quick tutorial and create professional and quality screenshots in minutes. No experience required. Screenshot Editing Tutorial for Photo Editing Beginners 1. Take a screenshot. Start by taking a picture of your entire screen. For Mac, press Command+Shift+4. For PC, press […]