Tips & Tricks for Facebook Lookalike Audiences

Lookalike audiences are targeted segments, also known as “custom audiences”, that can be used within Facebook, Instagram, and Linkedin advertising. This blog post will focus on Facebook and Instagram (which is owned by Facebook) as they both can be set up utilizing Facebook Ads Manager.   Let’s start with defining what exactly a lookalike audience is. […]

Tools & Tips For Running Your Business Remotely

Intellitonic began operations between three partners in two different states. Our first year of business was organized and run almost exclusively using digital means to communicate internally, and with clients, vendors, and administrative entities. As we’ve grown the business and added staff, products, and operational necessities, we’ve stretched our legs some, and opened an office […]

How to Set up Google Ads Conversion Tracking in Shopify

Setting up simple conversion tracking for Google Ads in Shopify only takes a few minutes to set up. Here’s a quick summary of the steps: Install Google Analytics Shopify Enable “Enhanced Ecommerce” in Shopify Enable “Enhanced Ecommerce” in Google Analytics Link the Google Ads and Google Analytics accounts Import Google Analytics transactions in Google Ads […]

Automated Email Welcome Series Best Practices + Tips For Building Your Own

You’re gaining email subscribers via a signup form on your website – now what? Businesses send email campaigns monthly, weekly, even daily (!) to subscribers. The purpose of these campaigns can vary from educational (think New York Times “The Daily”), to informative regarding new product offerings (think Apple) or ongoing promotions and sales. A business […]

Why Sweepstakes are a Lead-Generating Secret Weapon

Plus, why we love Rafflecopter, Woobox, Shortstack, and Dojomojo for running Sweepstakes We think most people can agree, at one time or another, you’ve entered a sweepstakes. Perhaps you filled out a company survey trying to win a $100 Amazon gift card, or tagged three friends in a social post hoping for a free pair […]