Google Ads Conversion Attribution Models

People may interact with your ads multiple times before making a conversion (AKA an identified valuable action e.g. page view, click, form fill, phone call, etc.). But how do you understand what brought people to that action from your Google Ads campaign? Enter attribution modeling. Different attribution models allow you to determine what types of […]

Ideas & Suggestions: How to Make the Most of Google Ads With Drafts & Experiments

Google Ads is constantly rolling out new features; it’s safe to say it’s difficult to know what functionality is worth adopting while others are simply bells and whistles. Furthermore, one feature may boost results in one industry and completely flatline them in another.  One new feature I think the majority of campaigns, if not all, […]