How to optimize Squarespace SEO for product pages
Creating a unique SEO title (aka meta title) for each product is possible in most Squarespace themes/templates, but it requires a workaround.
- Copy your product name to the body of the product description.
- Go to Design > Site Styles then deselect “Show Title.” You can now use the space intended for the product name to type your SEO title instead.
- Go to Marketing > SEO and click the “Items” tab. Change the SEO title format to %i.
- Go back to the product page and enter your SEO title in the “product name” field. It will now work at the meta title tag for the webpage.
Why you need a custom SEO title and meta description for product pages.
You now have the ability to have SEO titles populate however you like for each of your product pages. Here’s why that’s important.
Most commerce websites contain 5 or less pages in the basic navigation: Home, About, Contact, maybe an FAQ. However, most sell dozens if not hundreds of products. When a page is targeted to customers hunting a specific item using pinpointed keywords, the chances of that page appearing in the top results increases significantly. This means there may be hundreds of pages ranked at the top of Google, rather than only a few ranking moderately. This also means more customers clicking to your website, finding what they need, and making a purchase.
Squarespace makes it easy to maintain a website. It has dozens of ready-made features that take seconds to make yet look professional and immaculate. However, it’s tricky to do anything custom, and that includes the core ingredients of SEO.
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