It’s live! After much hard work and plenty of help and support from our amazing web developer, we’re excited to announce the launch of our freshly redesigned website. The website update includes simplified navigation and a revitalized blog section. Additionally, we consolidated and clarified our content, meaning you don’t have to build an internest to read the whole site.
The Vision
When we started our website update we had big ideas: clarify our messaging, feature our talented team, tell a better story and elevate the site design. Above all, we wanted to make it easy for you to find the information you value—fast.
The Changes
Here’s a few of the updates we made to improve your experience:
- Our services are easier to discover with separate pages for each of our specializations: search engine optimization (SEO), search engine marketing, social media advertising, content creation and our nonprofit services.
- We elevated the look and feel of the site with simplified typography and a crisp color palette. These subtle changes allow us to shine the spotlight on the core of what we do: quality work, valuable content and our incredible team.
- We’ve refined our resources to highlight our most helpful content, such as our glossary page, Digital Marketing Essentials e-book, and FAQs about working with a digital marketing agency.
- Curious about our results? Peruse a series of case studies for some of our white-label clients and other noteworthy client results.
Best of all, our complete library of blog content is now at your fingertips. Full of expert advice and insights from our specialists, we improved the findability of our content with an easy-to-navigate category filter and search bar. We’re happy to share tips and how-tos so you can navigate the digital landscape and amplify your digital presence.
The Post-Launch Checklist
As we made the transition, we got to walk our talk.
To ensure we were able to launch an updated site without ruining our SEO, we followed our own advice. In the redesign process, we researched and built out a thoughtful keyword-targeted site map to ensure we accommodated for and carried over our valuable keyword rankings. As we work our way through our post-launch checklist, we’re testing, fixing and verifying that every conversion is tracking and tag is firing. We’re happy to report that all metadata was brought into the site intact and we’re seeing great results for page-speed load times out of the gate.
We hope you like the changes we’ve made! If you have any feedback, please drop us a line.
