Website Migration: How to Determine High-Value Content

At some point in your business’s lifespan, you’ll need to complete a website migration whether you’re upgrading to a new CMS and/or opting for a new website design. This is a great time to re-evaluate your current content to determine what’s working, what’s not, and what’s actually worth porting over to the new website. You […]

Google Analytics Filters: How To Block an IP Address

Learn to filter and block an IP address and test the Google Analytics IP Filter After installing Google Analytics on a website it’s important to take additional steps to ensure the quality of the data collected. This includes filtering traffic from internal IP addresses, addressing (not set) values in reporting, excluding bots/spam traffic, etc.  This […]