Automated Email Welcome Series Best Practices + Tips For Building Your Own

You’re gaining email subscribers via a signup form on your website – now what? Businesses send email campaigns monthly, weekly, even daily (!) to subscribers. The purpose of these campaigns can vary from educational (think New York Times “The Daily”), to informative regarding new product offerings (think Apple) or ongoing promotions and sales. A business […]

Why Sweepstakes are a Lead-Generating Secret Weapon

Plus, why we love Rafflecopter, Woobox, Shortstack, and Dojomojo for running Sweepstakes We think most people can agree, at one time or another, you’ve entered a sweepstakes. Perhaps you filled out a company survey trying to win a $100 Amazon gift card, or tagged three friends in a social post hoping for a free pair […]

What is a Social Influencer? How to Leverage Influencer Marketing

Social influencer companies, micro influencers, and everything in between Social influencer marketing can be an inexpensive way to increase brand awareness, social media interaction and website exposure in a short period of time. In this article, we’ll dive into the nitty gritty of influencer marketing and cover the following topics:   What types of businesses […]

Avoid Ending Up in the Spam Folder: Email Marketing Strategies

With such a long list of new marketing tools at our disposal, older practices like email marketing might end up at the bottom of your to-do list. My advice; push your email strategy back up. With a few tips and tricks, you can develop personalized, valuable content for your customers that builds loyalty unlike any […]

Quick Ways to Improve Website Traffic

There are many ways to improve website traffic, but not all of them can be done quickly. Of course, there is no such thing as a quick fix; however, the items below are some things you can check-off over your morning coffee. Now, the actual results may take time to show their worth, but trust […]