How to Set up Google Ads Conversion Tracking in Shopify

Graphic of woman shopping online

Setting up simple conversion tracking for Google Ads in Shopify only takes a few minutes to set up. Here’s a quick summary of the steps:

  • Install Google Analytics Shopify
  • Enable “Enhanced Ecommerce” in Shopify
  • Enable “Enhanced Ecommerce” in Google Analytics
  • Link the Google Ads and Google Analytics accounts
  • Import Google Analytics transactions in Google Ads

Before you get started, make sure you have access to:

  • Shopify
  • Google Ads
  • Google Analytics

Detailed Steps

Google Analytics

  • Login to Google Analytics
  • Click Admin in the bottom left hand corner
  • Under All Web Site Data, select Ecommerce Settings
  • Switch the Enable Ecommerce settings from Off to On and do the same for Enable Enhanced Ecommerce Reporting
  • Click Save
  • Again under All Web Site Data, select Goals
  • Select +New Goal to track purchase completions, appointments, etc. and select Continue
  • Enter a name, select the goal type, and Continue
  • Complete the goal details and select Save
  • Under Property, select Tracking Info / Tracking Code
  • Copy the Tracking ID e.g. “UA-12345678-9”

Shopify

  • Login to Shopify
  • Go to Online Store / Preferences
  • Paste your copied Google Analytics UA code
  • Check the “Use Enhanced Ecommerce” box
  • Click save

Google Ads

  • Login to Google Ads
  • From the top menu, select TOOLS & SETTINGS and then Linked accounts
  • Under Google Analytics, click Details
  • Find the relevant Google Analytics property (there may be multiple associated if you have multiple accounts) and click LINK – for most cases you can flip both Link and Import site metrics for the All Web Site Data view and Save
  • Back in TOOLS & SETTINGS, under MEASUREMENT, select Conversions
  • Click the blue + symbol to add a new conversion
  • Select Import / Google Analytics / Continue
  • Select Transactions (All Web Site Data) and any other relevant goals

You’re done!

After completing this step, the tracking status will probably remain in “No recent conversions” until a valid conversion comes through one of your ads. Conversions should be tracked along with the value of the purchase. Click here if you need help adding Google Tag Manager to a Shopify checkout page. 

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