Social media is a wholesome way to reach out to customers. Some platforms can be set up and left alone while others benefit from consistent interaction. Social media maintenance can take anywhere from 1 hour per week to a full-time job. See how much you can take on.
Social Media Platforms for your Business Sorted From Low to High Maintenance
Low-Maintenance Social Media
Create or claim your business on biz.yelp.com to add links and photos, update the business hours, and respond to reviews. To keep your Yelp super low-maintenance, go to your email settings and pick your notification preferences. We recommend notifications for all customer messages and reviews to help improve your business.
Google My Business
You may have noticed a panel that appears on the right-hand side of Google whenever you search for a business. You can create your own company panel with Google My Business account. Fill in as much information as possible, including the most relevant address and photos. You can also use Google My Business to post links to your blogs for a little more traction.
Instagram & Pinterest
These two websites make up the Internet’s art hub. Popular photos spread like wildfire, getting shared all over Instagram and added to countless Pinterest boards. This won’t happen overnight, however. It takes time to build an audience on either site. Add 11 hashtags to each post to get the most possible traction. Quality post material:
- Product photos with complementary backgrounds
- Action shots of people at work
- Pictures of your business back end
- Glamour shots of customers using your products
High-Maintenance Social Media
As your online business front, LinkedIn is the best way to continually network for new deals and connections. Logging in about once a month will keep you on the radar. Content ideas below:
- Announce exciting changes for your organization and its members.
- Make requests. Examples: “Know any self-starters proficient in Python?”
- Post links to new website content.
This social media goliath has twice as many American users as Instagram, Pinterest, Snapchat, or Twitter, meaning it has the largest potential audience for your posts. To make a business page, you will first need to create and log into a personal account. Then get posting! Below are some ideas on how to use Facebook:
- Post pictures of new products.
- Announce deals and events.
- Invite customers to like your Facebook page for deals and updates.
- Consider adding a few personal anecdotes (pets, family, hobbies, etc. as appropriate)
- Invite your fans to events where they can find you. If no one has made an event, make your own.
- Create events for 1-3 big sales per year.
- Thank people for coming to events.
- Make posts driving customer involvement. (Example: Ask users to pick their dream home from a selection of your open listings.)
- Always respond to messages with kindness and courtesy.
- Post links to relevant blogs, yours and others’.
If you have access to a high-quality camera, lighting, sound equipment, and lots of spare time, (or budget to bring in a professional video team), create a YouTube campaign. The ideal length varies based on the depth of the content, but 1-2 minutes is perfect for a quick overview. The maximum video length for new YouTubers is 15 minutes, so longer videos are best split into sections. Content ideas below:
- Give a tour of your business, front and back.
- Introduce your most beloved products.
- Produce making-of videos.
- Interview your staff on what they do.
Staying on Top of It All
It can be tough to stay on top of so many social media platforms. To get it all done, we recommend putting together a content calendar. Try starting simple and adding one new social media site to your to-do list every month.