SEO How-To Hub

SEO can sometimes seem mysterious and somewhat daunting, but at its core, it’s the use of tools, strategies and best practices to maximize the performance of your website so the work you’ve put into building your business and brand is seen by the people who want and need to see it.

SEO Essentials

Boost Your Online Presence: You have a web presence, but how do you make the most of it? Here are 10 practical, real-world tactics—plus one bonus tip—you can use to improve your online presence. Find out how to implement local SEO, research keywords, make social media work for you, and even research yourself from the outside in to make sure the time you’ve put into your web presence pays off.

SEO Audit Checklist: How your website performs can seem like a mystery, but there are a host of tools available for you to see what search engines see and potentially improve your rankings. Learn how to maximize Google’s own tools, such as Google Analytics, Tag Assistant, and My Business, as well as other tools like Majestic and Screaming Frog, to perform an audit of your online presence.

Breakdowns by Task

Perfect Your SEO Description Length: There’s a sweet spot for the length of meta titles and meta descriptions—but you won’t know when you’ve reached it by counting characters. Find out why emulators are key, which ones to use and how counting pixels is the secret to success.

Website Migration: Migrating your website can be complex—and it’s also an opportunity to fine tune and dial in your SEO strategy and keyword rankings. Our website team can make this process as painless as possible from building your site map and designing a dev site to going live with a new site and making sure links, redirects and backlinks are working properly.

Optimize Images for Web: Websites aren’t made of words alone. Striking images and graphics make your site attractive to the user—as long as they are optimized properly. Read our primer about dimensions and compression, file formats, sizing requirements, and editing software to optimize your images and make your website look as good as it reads.

Blogging: Why and How Often?: Blogging isn’t just a great way to get the word out and engage with your audience, it’s also an excellent opportunity to increase your web traffic, helps you create a more robust social media presence, and creates targeted content to boost your SEO. Our blog about blogging contains suggested topics, best practices and ideas about how to increase your network of content writers.

By Platform

YouTube SEO Tips: With more than one billion unique visitors per month and 100 hours of content uploaded each minute, YouTube can seem overwhelming. But a little strategy with regard to value-added content, high-quality visuals and keyword-targeted SEO including titles, descriptions and tags, you can enhance your YouTube channel and make it stand out in a sea of content.

Patreon and SEO: You’ve set up your Patreon, now how do you reach and grow your audience to make it worthwhile? Maximize your Patreon SEO via highly searchable key phrases and titles, application of relevant tags and more. Then use our tips for promoting your Patreon through Facebook to further enhance your reach across platforms.

Google My Business and Local Seo: Google My Business is the powerful Local SEO tool you might not be using. Learn about what it is, why consistency and up-to-date info are key to its success, how keywords can be used for both SEO prominence and overall insight into your business and where you can find our free Digital Marketing Essentials eBook.

Further Reading

Squarespace for Product Pages: Squarespace has a robust array of ready-made features that make it easy to create and maintain your website, save for the ability to assign meta titles using pinpointed keywords to your products. With our handy workaround (complete with diagrams!), you can harness the power of meta titles to optimize your Squarespace SEO.

Building a Mobile-Friendly Website with Elementor: With nearly everyone carrying the internet around in their pockets these days, mobile-friendly websites aren’t a luxury, they’re a must for reaching customers. Popular web-design platforms now have mobile-friendly themes, but using the complex page-building software Elementor, with its responsive preview mode, mobile editor, ability to easily size text or hide widgets and images, can really power your mobile presence.

Optimizing Images in WordPress: Helpful step-by-step instructions and diagrams to assist you in compressing your images in WordPress to increase your site speed using lazy loading. We touch on optimizing images, compression and caching, minification and asynchronous/deferred loading using tools such as PageSpeed, Hummingbird, Autoptimize, and more.

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