How to Set up Google Ads Conversion Tracking in Shopify

Setting up simple conversion tracking for Google Ads in Shopify only takes a few minutes to set up. Here’s a quick summary of the steps: Install Google Analytics Shopify Enable “Enhanced Ecommerce” in Shopify Enable “Enhanced Ecommerce” in Google Analytics Link the Google Ads and Google Analytics accounts Import Google Analytics transactions in Google Ads […]

Why Partner with an SEM Agency on Google Ads

How Google Ads Works Google Ads is a promising advertising platform due to its expansive demographic and versatility for customer targeting, but it is also one of the most challenging and time-consuming platforms to use. Google Ads is a PPC (pay per click) platform. In other words, you only pay when someone clicks on your […]