In the realm of Search Engine Marketing, a rather lopsided battle has been raging for years: Google Ads (formerly Google Adwords) vs. Microsoft Advertising (formerly
Setting up simple conversion tracking for Google Ads in Shopify will provide you with useful analytics, and only takes a few minutes to set up.
Working in partnership with a seasoned SEM agency on your Google Ads can help your business level up. From increasing conversions to detailed reporting on
Linking your Google Ads (FKA AdWords) account to your Google Search Console (FKA Webmaster) is one of those things that should be easy. And it
Pay-per-click (PPC) advertising refers to ad campaigns that companies run on websites and social media platforms besides their own. Search engine marketing (SEM), a type
